First of all, we push hard on digital printing, which has real and undeniable advantages in terms of environmental impact.
Our core business per se and all the sustainability certification Epson deserved reflect our commitment. But that’s not it. We made the extra mile for our clients too. In October 2021, we launched the Monna Lisa Carbon-Neutral Printing initiative: a program that aims to offset the carbon footprint of every operating Monna Lisa on the market. In order to grant the result, we teamed up with Rete Clima, a no-profit organisation body specialized in guiding companies to their sustainability goals.
Carbon neutrality will be achieved by both the deletion of Gold Standard carbon credits generated by a wind farm project in India, and, in parallel, km zero tree planting in a park in North Milan. That grants a carbon offsetting on both a global and local scale. The strategy is simple and effective: once the carbon emissions of a production cycle with Monna Lisa printers are measured, a carbon-offsetting project is supported through the purchase and retirement of carbon credits, thus neutralizing the impact on the climate of the production cycle.
The simultaneous planting of trees grants the local community several advantages like carbon dioxide absorption, elimination of atmospheric pollutants and biodiversity protection. This project considers all the carbon “running costs” of our printers, so that we help even smaller businesses give their contribution to the global battle for the environment.
The same activities have been renewed for the fiscal year 2022/2023.